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Gentle Beginnings,

Confident Growth

Support for every step of her journey. Designed with care for growing girls, our thoughtfully crafted collection combines cloud-like comfort with gentle support— helping her feel confident, comfortable, and ready to embrace each new day.
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Why Modal Cotton?

Modal cotton is a premium fabric made from natural wood pulp, transformed into an exceptionally soft and breathable fiber. It combines the comfort of cotton with a smoother, lighter, and more luxurious feel.

Our Modal Fabric

  • Extremely Soft
    Feels like silky cotton, gentle and smooth against your skin.
  • Breathable
    Light and airy — it feels like your second skin.
  • Moisture Absorbing
    Helps wick away moisture to keep your skin dry and cool.
  • Lightweight
    Thin and light, yet beautifully drapes on the body.
  • Durable
    Resists shrinking and fading, maintaining its softness wash after wash.
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The Gentle Beginnings Collection

Thoughtfully designed essentials for tweens and teens, combining comfort, confidence, and care.
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  • 💖 Your Everyday Favourite, Now in 5

    Pick any 5. Feel soft all day.

    Soft · Breathable · Seamless
    Made for girls who want comfort and confidence.

    ✨ Modal cotton softness
    ✨ No lines, no digging
    ✨ Your colours, your mood

    Bundle Price $84.80

    👉 Tap to build your bundle
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  • 💖 The Ultimate Set — Made to Match

    Bra + Brief. Perfect together.

    Soft · Supportive · Seamless
    Designed for comfort, made for confidence.

    ✨ Matching sets you’ll love
    ✨ Light support, all-day comfort
    ✨ Free laundry bag included

    Bundle Price $118.00

    👉 Get the full set
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  • 💖 Give it a Try — Your First Step with Hippo Queen

    💕 Made for First-Time Buyers

    No pressure. No guesswork.
    Just a simple way to see if Hippo Queen is right for you.

    Bundle Price $66.90

    👉 Get the full set

Born from a Mother's Love

Hippo Queen was born from a simple wish — to help girls feel confident as they grow.

When Chelsea experienced bullying in Year 4, her mother began to see how challenging the early tween years could be. As Chelsea entered Year 5, she sometimes felt confused and unsure about herself while navigating the physical and emotional changes of growing up.
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Our Materials & Care

  • Soft Modal Fabric

    Transformed into smooth, breathable modal fibres.

  • Breathable & Lightweight

    Designed for airflow and everyday comfort

  • Responsible Packaging

    Recyclable paper packaging with minimal plastic.

  • Thoughtful Design

    Durable products designed to last longer.
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Testimonial

  • I bought these breathable underwear for my 10 yro daughter, and they are fantastic. They’re so lightweight and comfortable. They fit perfectly for her age, and they really support her growth and daily activities. I highly recommend them for young girls!
    From Nancy

  • As a mum, I wanted my daughter’s first bras to feel soft, comfortable, and age-appropriate. Hippo Queen has honestly been such a beautiful find. The fabric is incredibly gentle on her skin, and she says it feels so light and breathable to wear. What I love most is that it gives her the support she needs without making her feel uncomfortable or self-conscious. It has made this stage of growing up feel so much easier and more positive for both of us.
    Sarah M.

  • Finding the right underwear for a growing girl is not always easy, so I was so relieved when we found Hippo Queen. You can really feel that the products were designed with care and with mums in mind. My daughter loves how soft and comfortable they are, and I love seeing her feel more confident and at ease in them. It’s rare to find something that is both practical and so thoughtfully made — we are genuinely very happy with our purchase.
    Olivia W