Hippo Queen was born from a simple wish — to help girls feel confident as they grow.

When Chelsea experienced bullying in Year 4, her mother began to see how challenging the early tween years could be. As Chelsea entered Year 5, she sometimes felt confused and unsure about herself while navigating the physical and emotional changes of growing up.

Wanting to support her daughter through this important stage of life, her mother began searching for comfortable, thoughtful underwear designed especially for tween girls. When she couldn’t find the right options, she decided to create them herself.

Chelsea soon became part of the journey. With her strong passion for creativity and care, she helped imagine what the brand could become. She came up with the name Hippo Queen, and also designed the brand’s logo and packaging, hoping to create something fun, positive, and meaningful.

Inspired by Chelsea’s ideas and values, her mother began searching for the right materials and manufacturers to bring these ideas to life. The goal was simple — to create products that are comfortable for growing girls and thoughtfully made for everyday wear.

Today, Hippo Queen is dedicated to supporting girls as they grow — helping them feel comfortable, confident, and proud of who they are during the important years between childhood and adolescence.

Our products are thoughtfully crafted using soft, breathable fabrics and tested to meet safety standards, with thoughtfully designed packaging. We also incorporate advanced textile technology to help enhance everyday freshness and comfort.

Because every girl deserves to grow with confidence.